Mizzou Athletic Director Mike Alden and Director of External Engagement Ashley Moore recently took part in the #Chillin4Charity movement, which raises money and awareness for the Kay Yow Cancer Fund.
The campaign, which is also known as “Cold Water Challenge,” calls for participants to have a bucket of water dumped on their heads—so junior center Evan Boehm and junior safety Ian Simon did the heavy lifting.
The challenge also asks its participants to call out others to get involved. Alden and Moore were challenged by Colgate University Athletic Director Vicky Chun, and they extended the challenge to athletic personnel at Southern Illinois, Rutgers, Southeast Missouri State, and Virginia Tech.
Arizona women’s basketball coach Niya Butts created the movement in June.
Kay Yow was a women’s basketball coach for 38 years and passed away in 2009 from Stage 4 breast cancer. The cancer fund, which was started in her honor, has raised more than $10 million since its inception in 2007.