The Total Person Program: Public Image Discussion

Not only does Mizzou thrive to succeed on the field and in the classroom, but also socially and publicly. The Total Person Program is designed to holistically develop student athletes by providing services like tutoring, mentoring, career planning and state-of-the-art study facilities.

The Mizzou Football Family recently met with Total Person Program Director Kim Lambert to learn about public image.

What is public image?

Public image consists of both visible and hidden factors. As an athlete, it’s important to be aware of and develop both of these images.

Visible public image is:

  • Behavior
  • Skill
  • Ability
  • Personality

Hidden public image is:

  • Character
  • Core values
  • Life experiences

Why care about my public image?

As a Division I athlete, you are an automatic leader and role model in the Mizzou community. It’s your job to represent the Mizzou brand with passion, hard work, fun and familial loyalty.

As a student athlete on the Mizzou campus, eyes are always on you and you are representing your team and yourself. In order to be a positive leader, it’s important to develop a strong personal brand.

What is a personal brand?

A personal brand is a reflection of your core values, beliefs, opinions and aspirations that is visibly expressed in what you do and say.

A personal brand represents:

  • Who you are
  • What you stand for
  • How you want to be remembered

A strong personal brand is:

  • Authentic
  • Consistent
  • Clear

Social media and personal branding

Social media is one way to establish and maintain your personal brand. When using any social media platform – whether it’s Facebook, Twitter, Instagram or Vine — remember that people will Google you and your social media posts will likely come up.

How to positively manage your personal brand on social media:

  • Be authentic
  • Keep your profiles up-to-date
  • Post positive messages only

“Too many people overvalue what they are not and undervalue what they are.” 

– Malcom Forbes